Custom vinyl banners are an essential part of the marketing mix for any business trying to promote its services or products, particularly if they are trying to attract customers in their locality. There are many types of custom vinyl banners and substrate materials to suit every purpose but the most common ones are self adhesive vinyl, PVC banner material and PVC mesh fabric.
The high impact visual graphics of large format vinyl printing lends itself to all sorts of different applications including business promotion, exhibiting and visual merchandising to meet the marketing and advertising objectives of large and small commercial enterprises. The most popular uses are
ADVERTISING â€“ Banners printed on tough weather resistant vinyl with fade resistant ink are proven to be one of the most cost effective ways of promoting local shops and services to residents and visitors in the area. They continue to display eye catching advertising messages for years without any further outlay apart from the cost of the banner itself, unlike leaflets and newspaper advertising.. Â
TRADE SHOWS â€“ Self adhesive vinyl banners are a great way to customise a basic shell scheme stand at an exhibition. The low cost and ease of application makes them ideal for first time exhibitors. Â Customisation allows larger organisations to adapt their marketing message with special promotions according to the type of exhibition and audience.
RETAIL â€“ Because vinyl banners are quick and easy to create and customise, they are often use in shops to promote new product ranges, special offers and seasonal sales.. In-store promotions, product launches and road shows
PROMOTIONAL SIGNAGE – Vinyl banners are often displayed outside showrooms, car dealerships and petrol stations to attract passing traffic and Â make it easy for potential customers to find them, Such banners are usually on stands (such as teardrop or feather banners) or hung on railings outside using eyelets and ties..
OUTDOOR EVENTS â€“ Vinyl mesh banners are often used to promote outdoor sporting and cultural events, normally as perimeter fence advertising or grand stand wraps